NIckelback --
Rockstar
Through Tim O’Sullivan’s theory where ever media text has a
story, this song can be applied to the theory as the story is about becoming a
big rock star with money and everything you could want. The song lyrics explain
in detail the main aspects of what the average person would want when they have
loads of money being famous. Within the video there is a huge variety of people
that are singing the song, this shows that it relates to a very wide range of
ages and both genders. In terms of verisimilitude the video relates very well
to the public as most of the idea that the song has about money and fame is
what most of the public would have themselves. From the possible 8 types of
narrative a music video can have, Rockstar has a more Cinderella effect, by
this the dreams of what the people are wanting come true.
The narrative of the video through Todorov’s equilibrium of
diegesis with the distribution of someone’s life with the dreams that they
want, they then go on about what they are wanting to get and how they will get
it (quest), but they don’t get what they are dreaming of, they only speak about
it. But they seem happy about it and accept it, the song is for IF they were
able to buy their life and fame with money.
Sven Carlson’s theory of every video falls into two types of
videos, performance or conceptual clips, this song, Rockstar, falls into the
conceptual clip type. This is because the video is more entertaining to watch
the video itself than listen to the song. The conveying mood of becoming famous
and having everything you could want. Stuart Halls reception theory is where
the audience see a video in different ways due to encoded messages throughout a
video. Most audiences are dominant, this means that they agree with the
ideology of the video and song, there are a oppositional viewers which say the
video is a stretch too far as people wouldn’t get the chance to any of the things
in the video and that it increases peoples hopes too much when they will never
achieve.
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